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Testimonials

"I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation (whether that be cost, timeframe, or the capacity of respondents to participate effectively in a particular research design). It certainly doesn't hurt that they are an affable, cordial bunch of professionals. ProductRx's level of service and professionalism was outstanding" - Kevin Hanstad Director

Market Research

At ProductRx, we have a passionate team that consists of market research professionals who have expertise in a large spectrum of industries. We offer services like Concept Development, Market Sizing, Channel Assessment and Go-to-market Strategies.

Our research methods span qualitative and quantitative methods designed to best suit the client’s needs. We provide end-to-end service and do not adhere to a fixed panel of respondents. Typically, we conduct Depth Interviews, Focus Groups, Photo Studies and Surveys.

Concept Development

Bringing existing products to India or evaluating brand new product concepts

Understanding needs of the various stakeholders at a high level, all the way down to specifying detailed requirements, we cover it all.

Channel Assessment

Bringing existing products to India or evaluating brand new product concepts

Identification of suitable channel types, their needs and concerns, point of sale experience, etc. are covered here.  We can also help with identifying and onboarding channel partners anywhere in India.

Market Sizing

Bringing existing products to India or evaluating brand new product concepts

From identifying trends in product adoption to segmentation and market sizing.  Market size is computed from at least 2 or 3 different dimensions and then the numbers are reconciled to get to a more reliable estimate.

Go-to-market Strategy

Bringing existing products to India or evaluating brand new product concepts

Complete set of recommendations on segmentation, targeting and positioning plus marketing mix – Product, Price, Promotions, Placement.

 

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