Insights

Insights

island_story1

Journey of an idea

An idea is like a boat in the middle of an ocean. The boatman must steer it to the island that’s most likely to harbor it. The Lonely Boatman Imagine you are in the middle of an ocean with your boat and the crew.  The map tells you there are…

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Over-the-horizon

Getting Teams to Think Differently

If innovation thrives on questioning with an intent to discover, it dies in the hands of the obvious. Frustrated by the obvious? Have you ever asked a simple question that in your mind was of a profound kind, but ended up receiving un-profound answers such as – “Oh, that’s a…

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Call-Center-Robots

Call Centers Vs Age of Hyper-connectivity

Your most unhappy customers are your greatest source of learning. — Bill Gates, Business @ The Speed of Thought   Some unexpected insights came my way, as I was running a focus group in Chennai. The topic was “Adoption of new technology products”.  We were working on mapping the decision…

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What if Apple made Air-conditioners?

“People who refer to out-of-the-box see the box … People who don’t know the box even exists are the innovative thinkers.” ― Lisa Goldenberg A lot of us struggle with stepping out of the box – the set paradigms of thinking. One way to force ourselves out-of-the-box is to get…

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Android-Army-1

What’s Your Android strategy?

Google has successfully turned most handset companies into re-sellers for its Android platform. Everybody makes Android.  How do you differentiate? The lure to these companies?  An opportunity to make a generational leap that few could manage on their own.  The result?  Proliferation of smart-phones.  Economies of scale driving down cost of components…

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